Sign in to follow this  
dwenn

For comparison the Taylor Swift Verified Pre Sale Experience

Recommended Posts

Hello all - for perspective I got two GAs to Uniondale via the Experience group pre-sale.  Then I did get a code for the regular sale and the best I could do was upper level at b stage end in Newark.  U2 veteran 1st show was 1987.  I have done a number of verified fan sales over the last year.  The first one was for Ed Sheeran in the spring.  Point of context,  I like Ed pretty good, but also have a 14 year old daughter and he is pretty much what U2 was to me at 14 so to be able to give her that concert experience is something I have great perspective on.  Got a code and got lower lever seats in Brooklyn.  about half way back, there was no GA floor.  Given the insane demand for his tickets I took that as a win.  Then I registered for Bruce on Broadway.  Got an email saying I would not be getting a code for tickets.  Interestingly, he just extended his run and I got another email saying I was already registered and to look for a code in late December.  Then Ed Sheeran  announced his 2018 dates and I got a verified code and managed to get floor seats in the 15th row, so another win. (Another point of context I just took best available which was top price level of $120 not $390 like our boys).  

But now to Taylor Swift, again primarily for the kid, but she does put on a great show.  You had to register as a verified fan.  Like U2 you had to confirm your TM account and phone number and email.  Then you  are entered into a portal where you earn your place in line.  Instead of getting the CD for free with ticket purchase, this method gives you a big boost in your line position if you buy the album.  This seems like an entirely fair way to determine a fan.  There is no doubt that a scalper would spend $20 on a CD package to get tickets to then mark up.  But it does take actual work of getting the CD, physically getting the code out of it and adding it to your account in the portal.  You also get "boosts" for following her on social media and watching her videos and if you buy any other of her merchandise.  Again this is all stuff that a typical U2 fan would also do.

Then about a month into the process when she announced the actual dates we got an email to go to the portal and when there you had to answer some questions.  Which show did you want to go to?  How many tickets do you want?  if you can't go to the you preferred date, what other shows would you be interested in going to? Would you want VIP tickets? And lastly how much will you pay for tickets?  For this there was a sliding scale that ranged from $50 to $350.

Then this week the fighting for your spot in line was frozen and we got an email saying we would get another email this Saturday December 2nd which would give you a code and be good for one of the following days to get tickets:

Date Ticket Selection
Tue 12/5 The Best - Access to the greatest variety in the venue
Wed 12/6 Excellent - All price levels likely to have seats available
Thu 12/7 Good/Fair - Varied selection throughout most of the venue; may only have single seats in high-demand sections
Fri 12/8

Limited - Some selection in the upper and middle bowl; high-demand areas such as the floor may be sold out

 

The website had a graphic with another scale all along ranking your spot from "Poor" ( i think maybe another term) up to "Priority"  with a purchase and watching some of the content we were always pretty high but not at the top or anything.  So I don't have my date or even tickets yet but it has certainly been an interesting process that I could see scalpers being less interested in jumping through all the hoops.  The other thing that was interesting was right after they closed the registration she added dates in some cities but not all of them.  I take this to mean they have a great idea on how many people are going to buy and where based on the registration.  And last point, the next day I did get a venue pre-sale registration email from metLife Stadium saying the stuff we are used to "this does not mean you will get a code"

So would something like this work for U2?  Would U2 fans do it?  She doesn't have a 30 year plus fan club base so that is a different factor, but I would be curious who would want to go through this for tickets?

Share this post


Link to post
Share on other sites

I think the vast majority of U2 fans(myself included) wouldn't bother. It's beyond ridiculous - they might as well just put every seat in every stadium up for auction and get it over with. 

  • Like 2

Share this post


Link to post
Share on other sites

I also signed up , basically just to see what the system was like

Did very few activities , just watched a couple of videos and I'm currently about half-way between "Waitlist" (not "Poor") and "Priority"

No e-mail with info about which days are better for ticket selection

Also , guess which website already has hundreds of tickets for resale :angry:

 

Edited by LdeC
fixed 2 typos

Share this post


Link to post
Share on other sites

I guess I should also amend the question to would you go through this style or go through what we just went through?

And indeed interesting on Stub Hub for Taylor.  Those tickets would seem to be NFL season ticket holders who typically get the option to buy for their seat for shows, who knows but very curious that no floor seats are available for resale as those are not "seats" any season ticket holder would have.

Share this post


Link to post
Share on other sites

With regards to Taylor Swift, she currently has tickets going on sale for Wembley stadium in London. 

There have been about half a dozen pre sales over the last few days with general sale tomorrow. 

Like with the u2 gigs they have tried pushing high priced tickets all the way to nose bleed. Also have tried selling premium packages for the impatient / wealthy fan.

In some presales it has been obvious to see certain blocks available and that they have been releasing blocks from the back first. 

This is of course counter intuitive for fans although beneficial for the ticketing companies.

The ticketmaster website is incredibly glitchy and the interface appears to change from one hour to the next and one presale to another. 

Really not a fan of the fluid price and the fluid ticket availability. 

Share this post


Link to post
Share on other sites

The Taylor Swift system makes more sense for her given her fanbase. I can see younger fans already very heavily involved in social media being more willing to perform social media tasks then an older fan base.

As for presale strategies Muse used to force you to get will call tickets in their fan club presale. That way you don't get your ticket until the day of the show and you need to pick it up in person with ID. I'm sure some fans still wouldn't like it as it makes it hard to gift tickets and leaves you in a tough spot if something comes up and you can't make the show, but does seem to be something harder for scalpers to circumvent. 

Share this post


Link to post
Share on other sites
23 hours ago, kaber said:

 

The ticketmaster website is incredibly glitchy and the interface appears to change from one hour to the next and one presale to another

I think this is intentional (but frustrating). Kind of puts everyone on the same level once you get in...if you knew exactly where to click it would obviously put you at an advantage.

Share this post


Link to post
Share on other sites
7 hours ago, ruffian114 said:

 

As for presale strategies Muse used to force you to get will call tickets in their fan club presale. That way you don't get your ticket until the day of the show and you need to pick it up in person with ID. I'm sure some fans still wouldn't like it as it makes it hard to gift tickets and leaves you in a tough spot if something comes up and you can't make the show, but does seem to be something harder for scalpers to circumvent. 

Great idea. If you are unable to go, no refund, it's a risk you take in purchasing from the fan club presale.

Share this post


Link to post
Share on other sites

Who is Taylor Swift? Is he an up and coming musician? 

From now on, i have decided to scalp mainly because all this anxiety ridden nonsense with presale just isn't worth it. It will make me begin to resent the band and their promoter deal and i don't want that.

 

Share this post


Link to post
Share on other sites

I'm not in favor of any ticketing system which requires people to engage in popularity contests for who's a bigger fan, which is what this system sounds like to me.  It's one thing to give priority to people who have purchased the album, but to have your chance of buying tickets being determined by what social media you use and how often you use it?  That seems like a nightmare.

To begin with, what if you don't have social media, or only use it to a limited extent and in privacy?  Some people don't have computer access or can't afford a smartphone; other people prefer not to use it; some people have jobs where the terms of their employment do not allow social media engagement.  I, personally, have very limited social media usage - I'm on facebook privately primarily as a method to communicate with friends and family that live in other cities, states and countries.  My posts aren't public.  I don't have Instagram, tried Twitter for two minutes a few years ago and didn't like it, I don't think I have it anymore.  And yet, I've been seeing U2 for over 20 years, and have purchased countless concert tickets, albums, singles, merchandise, etc.  I don't want a system where none of that matters, and the only thing that counts is that I've never twittered or instagrammed about U2.

I did buy tickets to Ed Sheeran through Verified Fan, and I though Sheeran's usage of that system made more sense than U2's.  The rules were different.  For the Ed Sheeran show:
-When buying tickets, you had to click to a provision where you agreed that you would not attempt to resell the tickets above face value, and that if you did try to do so, that Ticketmaster reserved the right to cancel your purchase
-When buying tickets, you also had to agree that Ticketmaster would not deliver them until three days before the concert
-Ticketmaster did not allow "fan-to-fan resale" (aka scalping) for those tickets purchased on Verified Fan.
-In the period between tickets going on sale and when tickets were delivered, Sheeran's management and Ticketmaster vetted all of the purchases.   Ticket purchases that matched listings on sites like Stubhub were canceled.  They took this very seriously; for an upcoming London show, over 10,000 ticket purchases by scalpers were canceled, and those seats were then made available to actual fans.
-In jurisdictions where it was legal to do so, Credit Card Entry was offered for the most prized seats, meaning that the purchaser of the ticket had to show up with both the credit card used to purchase and matching photo ID to enter the venue.  (Unfortunately Ticketmaster and the venues don't enforce the rules evenly, but if this system were properly implemented, it would instantly make scalping impossible.)

If the Sheeran system didn't work 100% perfectly (and it may have, as I didn't hear any complaints from his fans), it was at least obvious that an effort was being made, and that that effort was for the fans.  When I read about the Taylor Swift thing as described above, that doesn't sound like an effort being made for fans -- that sounds like the artist and the artist's management leveraging the fans to handle promotional responsibilities that used to be the responsibility of the artist. 

Share this post


Link to post
Share on other sites
On 12/2/2017 at 2:15 PM, vertigojds said:

I did buy tickets to Ed Sheeran through Verified Fan, and I though Sheeran's usage of that system made more sense than U2's.  The rules were different.  For the Ed Sheeran show:
-When buying tickets, you had to click to a provision where you agreed that you would not attempt to resell the tickets above face value, and that if you did try to do so, that Ticketmaster reserved the right to cancel your purchase
-When buying tickets, you also had to agree that Ticketmaster would not deliver them until three days before the concert
-Ticketmaster did not allow "fan-to-fan resale" (aka scalping) for those tickets purchased on Verified Fan.
-In the period between tickets going on sale and when tickets were delivered, Sheeran's management and Ticketmaster vetted all of the purchases.   Ticket purchases that matched listings on sites like Stubhub were canceled.  They took this very seriously; for an upcoming London show, over 10,000 ticket purchases by scalpers were canceled, and those seats were then made available to actual fans.
-In jurisdictions where it was legal to do so, Credit Card Entry was offered for the most prized seats, meaning that the purchaser of the ticket had to show up with both the credit card used to purchase and matching photo ID to enter the venue.  (Unfortunately Ticketmaster and the venues don't enforce the rules evenly, but if this system were properly implemented, it would instantly make scalping impossible.)

If the Sheeran system didn't work 100% perfectly (and it may have, as I didn't hear any complaints from his fans), it was at least obvious that an effort was being made, and that that effort was for the fans. 

This needs to be forwarded to Guy Oseary and U2 management ASAP!

 

Share this post


Link to post
Share on other sites

Here is the update on Taylor v U2 Verified Fan sales experiences.  One additional note, I have GA to Uniondale and seats for Newark so I am a very fortunate U2 fan, but I did get a code for Verified Fan sale for the MSG 2 date.  Figured I would try to pull a couple of GAs if they could be had.  Didn't even get a sniff, but I am very fortunate so no complaints.

But back to Taylor.  As described above we were in the Taylor Swift verified fan system.  It was a little awkward with all the activities and indeed I think the exact system would not work for U2 as others have commented on.  On Saturday we got an email saying that we were literally being put in a line and that codes would go out essentially one by one in your order of standing.  Pre-sales would begin Tuesday and I got a time of Wednesday evening from 6pm to 7pm when I would get a code.  We didn't buy any Merch or look for UPS trucks in the activities but we did buy the album and we did sign up for the Verified system the minute it came out.  So that left us in a decent position as I think pre-sales go through Saturday.  On Wednesday I looked a little into what the prices were for the different sections and the GA pits.  The posted regular prices were $50 upper level - $250 for the floor.  All in all with here past pricing and U2 stadium prices I consider this pretty fair for the market today.  Our main question was were the Pit tickets $250 and would we pay that much for them and then if not how much do we have to pay for decent seats?  My feeling was if we were looking at paying $175 for seats just pay the $250 and be up close.  What I saw online was some complaints about delays getting codes and a huge amount of complaints over really high prices!  Sound familiar?

We picked Philadelphia because the date worked best for us.  I have never been to the stadium there so i printed out a seat chart so I would have an idea where any tickets that got pulled for us would be.

At 6:11pm I got a text with a link and then a text with a code.  I had the laptop open to the Taylor Ticketmaster page.  The way it worked was even if you searched for Taylor dates it gave you a password protected page, so you can't even get into anything without a code.  I entered the code which opened up all the dates.  (even though we selected Philadelphia in the process, we were allowed to pick a different date if desired.) I selected the Philadelphia link.  it opened the next TM page which was a seat map page of the entire venue, but I had to enter the code again to see them. So I was then looking at the exact seats to choose from.  This is standard with most locations now, but after huge onsales where that doesn't work when you have everyone trying all at once.  There were seats available in nearly every section.  The front floor had none in a couple sections directly in front but there were seats on the wings of the floor and towards the back of the floor.  There were plenty of lower level seats, a fair amount of club level seats and a ton of upper level seats available.  there were also tons of Pit seats available.  I selected the Pit and instead of them being $250 they were all deemed VIP tickets and were going for $850 each.  Looked around on the floor.  Anything close was also deemed as VIP floor seating and were going for $450 to $600.  There were some $250 floor seats all the way in the back.  Quickly looked at lower level prices and then headed to the Club level.  We like the club level for seats as the smaller crowds for food and drinks and bathrooms and merchandise are very nice.  So we headed to that section and picked some seats about mid way back and got them for $135 each.  When actually selecting the seat i had to put my special code in again for a third time.  I don't know if this actually helps to stop code generating programs or not. 

So in the end in just a few minutes we ended up with seats that we picked and were generally about what we expected to get both location and price wise.  All in all it was a pretty good experience in the picking of the seats.  I had my daughter with me so she could help pick.  I know it is a related but separate issue on the prices but my 14 year old daughter has been a Taylor fan for easily half her life and she has seen her on every tour.  When I showed her the pit and floor prices she rightly said that it was absurd and did not one bit feel like she should ask us to spend that much.  another side note, she does not like U2, but in addition to Taylor she loves Ed Sheeran, Panic at the Disco, Fall Out Boy, Cage the Elephant and Portugal the Man and we have seen all of them this year.  But she also like old people music went to see Paul McCartney, Green Day, Billy Joel, Bryan Ferry and Elvis Costello with me this year.  So she has a good appreciation for both music and the "value" of live music.

I can't say it was a better experience than U2 but it was an interesting way to get tickets and while we may complain about the methods, in the end I think the power these artists have to pull unreasonable prices from their fans may be just as big a crime as what scalpers do.

 

Share this post


Link to post
Share on other sites

And on the other hand for Toronto :

Was a bit further in line for you , only got my code about 45 minutes ago

Can see a generic stadium map but no detailed map, have to choose "Best Available seat" .

Keep being offered the same seat in section A4 but no really sure where it is exactly in the section 

I think I'll pass

 

 

Share this post


Link to post
Share on other sites

And TM really , really wants me to take that seat in section A4

I've tried over and over again for the past hour , using 3 different computers and 5 different browsers and 95% of the time I'M offered the same seat

Also if I try with different quantities i'm offered what might be better seats (section A9)

Let's hope she comes to Montreal where TM probably won't be handling the sale

Share this post


Link to post
Share on other sites
2 minutes ago, LdeC said:

And TM really , really wants me to take that seat in section A4

I've tried over and over again for the past hour , using 3 different computers and 5 different browsers and 95% of the time I'M offered the same seat

Also if I try with different quantities i'm offered what might be better seats (section A9)

Let's hope she comes to Montreal where TM probably won't be handling the sale

Have you tried the mobile app? Also changing your price filter?

Share this post


Link to post
Share on other sites

Sorry for the bad luck.   I actually just got a "bonus code".  Wonder why that is?  So looked out pf curiosity.  Toronto is that way for me today, but also looked at other dates and they all appear that way now.  Curious. 

Share this post


Link to post
Share on other sites

Hi Leafswild

Don't have a smart phone so can't use the app

I've tried changing the price filter (ie selecting a specific price rather than "Best Price" in the drop down menu of the "Price&Section"

THis is what i see , there is no way for me to zoom in on a section and pick my seat

 

image.thumb.png.0c12463f47d2a178dac1acc4e8ebe9a0.png

Share this post


Link to post
Share on other sites

And to finish with this subject :

This was my first experience with a TM Verified Fan Pre-sale and I hated it

Since I'm in Montreal Evenko handled the pre-sale and it went smoothly so I didn't understand some of the postings about pre-sales in TM venues so now I get it.

Hope the whole Verified Fan process self-destructs and goes away , no one will miss it .

Luc

 

PS : $1000 for GA tickets , what the ....??? 
Isn't Swift's fanbase mostly young girls , who's the idiot who decided they can afford those prices ?

Share this post


Link to post
Share on other sites

I was reading about a lot of people who spent $100s of dollars on Taylor Swift merchandise, clicked on hours worth of videos only to get an email. We are sorry we could not verify you as a true fan. Sounds like more of a scam.

Share this post


Link to post
Share on other sites
On 2/12/2017 at 10:15 PM, vertigojds said:

I'm not in favor of any ticketing system which requires people to engage in popularity contests for who's a bigger fan, which is what this system sounds like to me.  It's one thing to give priority to people who have purchased the album, but to have your chance of buying tickets being determined by what social media you use and how often you use it?  That seems like a nightmare.

To begin with, what if you don't have social media, or only use it to a limited extent and in privacy?  Some people don't have computer access or can't afford a smartphone; other people prefer not to use it; some people have jobs where the terms of their employment do not allow social media engagement.  I, personally, have very limited social media usage - I'm on facebook privately primarily as a method to communicate with friends and family that live in other cities, states and countries.  My posts aren't public.  I don't have Instagram, tried Twitter for two minutes a few years ago and didn't like it, I don't think I have it anymore.  And yet, I've been seeing U2 for over 20 years, and have purchased countless concert tickets, albums, singles, merchandise, etc.  I don't want a system where none of that matters, and the only thing that counts is that I've never twittered or instagrammed about U2.

I did buy tickets to Ed Sheeran through Verified Fan, and I though Sheeran's usage of that system made more sense than U2's.  The rules were different.  For the Ed Sheeran show:
-When buying tickets, you had to click to a provision where you agreed that you would not attempt to resell the tickets above face value, and that if you did try to do so, that Ticketmaster reserved the right to cancel your purchase
-When buying tickets, you also had to agree that Ticketmaster would not deliver them until three days before the concert
-Ticketmaster did not allow "fan-to-fan resale" (aka scalping) for those tickets purchased on Verified Fan.
-In the period between tickets going on sale and when tickets were delivered, Sheeran's management and Ticketmaster vetted all of the purchases.   Ticket purchases that matched listings on sites like Stubhub were canceled.  They took this very seriously; for an upcoming London show, over 10,000 ticket purchases by scalpers were canceled, and those seats were then made available to actual fans.
-In jurisdictions where it was legal to do so, Credit Card Entry was offered for the most prized seats, meaning that the purchaser of the ticket had to show up with both the credit card used to purchase and matching photo ID to enter the venue.  (Unfortunately Ticketmaster and the venues don't enforce the rules evenly, but if this system were properly implemented, it would instantly make scalping impossible.)

If the Sheeran system didn't work 100% perfectly (and it may have, as I didn't hear any complaints from his fans), it was at least obvious that an effort was being made, and that that effort was for the fans.  When I read about the Taylor Swift thing as described above, that doesn't sound like an effort being made for fans -- that sounds like the artist and the artist's management leveraging the fans to handle promotional responsibilities that used to be the responsibility of the artist. 

That system is quite reasonable as a lot of others. It's just a matter of intentions and as far as U2 concerns unfortunately is clear that intention is missing. 

Sad and frustrating for us the fans but impossible to ignore

Share this post


Link to post
Share on other sites

Just checke the Swift Pittsburgh Show, there are really exspensive seats, mostly TM platinum seats  available including the GA sections for close to $1000 at face value....

Share this post


Link to post
Share on other sites
On 11/30/2017 at 10:36 AM, dwenn said:

So would something like this work for U2?  Would U2 fans do it?  She doesn't have a 30 year plus fan club base so that is a different factor, but I would be curious who would want to go through this for tickets?

It is a couple months later.  I did not see this thread until now.  I'm happy that they are trying to circumnavigate scalpers.  It seems hypocritical to do that and then allow scalping, with no mark-up parameters, on the same website which is trying to prevent scalping.    You asked if U2 fans would go through everything you mentioned to get tickets.  I would.  I'd stay up for days and sell whatever necessary to go see a U2 show.  It was because I could not sleep the night before the EI presale that I got my tickets.  I know I'm not the only one willing to sacrifice to see them live, as I've had discussions with other fans about how much we'd endure to see a U2 show.  It's a lot.  I hope you have or had fun at the Taylor Swift show.

Edited by Manohlive

Share this post


Link to post
Share on other sites

I would endure a lot to see a U2 show, but the social media gamesmanship is one step too far for me. 

I'm wary of this new reality where it's not enough to be willing to get up early, willing to wait in line, willing to pay high ticket prices... that one must also leave a very visible digital footprint just to be allowed the chance to buy tickets?

Besides, how hard would it be for the same scalpers who use bots to snatch up all of the best tickets to use those same bots to create a social media presence that would look real? 

The easiest and best way to ensure that tickets wind up in the hands of fans who intend to use them for themselves is to make ticket purchases non-transferable by requiring the purchaser to show the credit card used to purchase the tickets, government issued photo ID, and then directly enter the venue.  You just have to make it like airline tickets.  It's impossible to scalp an airline ticket since only the person it's been issued to can use it.  Make concert tickets like airline tickets, where the person buying it must be the person using it, and that's the end of scalping.  The infrastructure is already present.  I went to a show with Credit Card Entry and my ID was checked, my credit card was scanned (with the same device that would have been used to scan a ticket barcode had it been an event with paper ticketing), and it didn't add any noticeable time to entering the event.  It may require a commitment from Ticketmaster and venue operators to ensure it runs smoothly, but so what?  U2 is charging $330 for most of the tickets on this tour, Ticketmaster then adds a $50 service fee to each ticket sold at that price and a $6 order processing fee, and then most of the venues add a $5 charge on top of that.  For those prices, haven't we already paid enough to the band, Ticketmaster, and the venue to cover the cost of a system that prevented scalping?

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
Sign in to follow this  

  • Recently Browsing   0 members

    No registered users viewing this page.