I wondered why it was taking forever to load. I don't want to sign up for any free trial, thank you. I thought this was free for U2 fans - no strings attached. I was wrong. Not impressed.
I have a bad feeling in my guts about this. McGuinness did a great job - and he kept to the band's values in the way he set up tours, ticket prices and just the whole non-commercial ethos around U2. I am worried that the first announcement is that U2 now need 'brand partners' to promote the new album. Since when did they need brand partners? This does not feel good. A band statement would really help here.