Launched on September 1st 2003 as (oh, oh, oh!) “The Swedish Thing” - u2.se has just celebrated their 12th birthday.
The founding members have since moved on but left duties to four dedicated fans (Simon 26, Malin 38, Fredrik 24, and Matilda, 20).
Simon told zootopia :
“For the iNNOCENCE+eXPERIENCE Tour, we want to (literally!) highlight Sweden’s leading role in development and aid. Inspired by the #U2ieTour bare lightbulb imagery, we decided to extend that idea to the U2 audience and their cell phones.
Everyone should have a guiding light in their lives, and we can all be one.
Over the years, we have organised fan gatherings, a release party for “No Line on The Horizon” and the Vifta Vitt (which translates as “Wave White”) - a ‘Swedish flash mob’ (initiated by former u2.se-contributor Olov Hjärtström Baudin for the Vertigo Tour).
”Vifta Vitt” this time round aims to welcome U2 to Sweden right at the moment the band takes the stage and support the fight against extreme poverty shared by the band and the ONE Campaign.
We really do support the ONE Campaign and encourage U2 fans to register as volunteers with #ONEonTour to help recruit more members in Stockholm.
Let me take this opportunity to thank colleagues, collaborators and visitors alike for their support.”
To find out more about U2.SE & organised fan meet-ups before and after each show this week] - check out their website, on twitter, @u2_se (#ViftaVitt) - or watch the video below to learn how to join the flash mob.