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U2 Management Bought By Giant Ln According To Ny Times

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What’s more interesting about the deal is that Live Nation is investing so heavily in artists who are past their prime. Last year, for example, Madonna’s MDNA album dropped from 359,000 in sales its first week to a shockingly low 48,000 its second week. U2′s last album, 2009′s No Line on the Horizon, was also a disappointment.



But album sales haven’t been an arbiter of an artist’s moneymaking potential for years. These days, its concerts and festivals that bring in all the money—and middle-aged U2 and Madonna fans have more disposable income to spend on tickets. Last year, the average cost of a Madonna ticket ($160) was nearly twice thatof Justin Bieber’s.


 


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The album sales from LN don't look good for U2's next album, unless it is really SOMETHING.


 


And those concert ticket prices of an average ticket costing $160 does not sell for me.


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This shouldn't have come as a surprise to anyone, really. It was only a matter of time.

 

Believe it or not, U2's first dealings with Art Fogel date back to December 1980 when they played in Toronto and with each stop afterward, they'd work with him as a local promoter. Once the precursors to Live Nation started (CPI / TNA), Art was in the mix as well. TNA (Fogel and Michael Cohl) formally promoted the PopMart tour and each U2 tour since. In 2008, U2 signed a formal deal with Live Nation once Fogel was named chairman of global music, and CEO of global touring there.

 

As far as the connection with Guy Oseary, that is also one that shouldn't be a surprise as there has been a bit of overlap in tour crews between U2 and Madonna. Oseary even interviewed Bono for his 2004 book "On The Record" too. There's been a great deal of connecting at MIDEM conferences between McGuinness and Oseary, and in general you can see how the longevity between U2 and Madonna put them in a league all their own.

 

What I hope is that Oseary seems to "get it" with fans and wanting to be connected to them. Madonna had done Twitter chats with fans, Guy has been very available to fans at concerts, and he will hopefully be the driving force behind bringing U2 into the social media universe. I see good things happening with fan connections and our favorite band. I'm hopeful he'll convince U2 to go back to the Q&A sessions they used to do online (well, back in the PopMart days at least), and be more active in this online community. 

 

While I have great respect for all that McGuinness has done, I think the fresh perspective and all of the years of experience with working with Madonna will bring an exciting time for U2 and their fans. U2 is their own artist, and I doubt they'd do a "Justify My Love"-style marketing campaign (Oh, I can see the posts about that statement now....), but rather I see the collaboration as being very much like the one with McGuinness.

 

I just wonder what will happen with all of those who work for Principle Management - if they'll all report to Live Nation, or if they're all "retiring" as well. Is PJ Harvey also going to be managed by Oseary too?

 

As far as the timing of this all, I find it interesting that the news broke now about it. It'll make it through the news cycle for the next few weeks - and by the time everyone has stopped asking the McGuinness/Oseary questions, it'll be time to promote the album. What is getting lost here is that we have as formal as we're gonna get of an album release date - April...that there's going to be a massive marketing push for it...etc. So, let the news spike about the managers, then let the news spike about the advertisers, and all the while (at very little cost and very little effort) the word is getting out about the new album. Genius marketing, IMHO. They're the experts at it, after all.

 

So, all good, really. We all just need to figure out how this new structure is going to work for fans and fan sites - there will be some growing pains and confusion over the changes, but as with any reorganization that can only be expected. I'm excited to see how this new chapter unfolds! It seems to be a mutual decision, so unless it's reported otherwise, it seems like it'll be a happy parting and remarriage. 

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People need to feck up about Madonna on here. Saw her once (under duress) at Slane (wife liked her) - TOTAL SHEITE!

Can we stick to U2?

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People need to feck up about Madonna on here. Saw her once (under duress) at Slane (wife liked her) - TOTAL SHEITE!

Can we stick to U2?

U2 !!!!

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It is a sad, sad day, IMO.  U2 got the start they got because of McGuinness.  And I thank him for that, but I think they have needed something fresh for a while. So happy retirement to him.  I didn't want to see him go by way of selling them off to LiveNation though.  I don't think this will gain them any relevance; only dislike for becoming a corporate entity.  I am very scared about the ticket prices now, especially knowing how much Madonna's prices were on her last tour.  If they go that way, I will only get to do one, maybe two shows.  So I'm glad I got to do what I did with my 7 shows on 360, as that will probably never happen again.  My only hope is that as pissed as Larry got with the Vertigo ticket ordeal, that he will not stand for LN price gouging us.

 

You would've thought as much as Bono preaches about it, McGuinness would have kept the business local for Ireland.  But obviously it's more about the money.  :(

 

I believe that huge artists like U2 and Madonna have a say in all aspects of the marketing and ticket sales. Nothing is done without their stamp of approval. Madonna's prices are high because she wants them to be. I can't really see U2 going around jacking up all of the prices now that McGuinness is retiring. I would hope that U2 wouldn't change much from the way they've been doing things. Although I understand the expressed concern. I would hope that U2 are smart enough to know that if they jack up all of the prices, they will have a massive mutiny on their hands. I am curious what direction they will be going in with the new manager. 

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Just Googled the guy...

 

As great as McGuinness is and has been for their career, having a younger manager might not be such a bad thing. Perhaps they might venture into embracing technology and social media and participating more with a fan site they tend to completely forget about. That would be cool.

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It is a sad, sad day, IMO.  U2 got the start they got because of McGuinness.  And I thank him for that, but I think they have needed something fresh for a while. So happy retirement to him.  I didn't want to see him go by way of selling them off to LiveNation though.  I don't think this will gain them any relevance; only dislike for becoming a corporate entity.  I am very scared about the ticket prices now, especially knowing how much Madonna's prices were on her last tour.  If they go that way, I will only get to do one, maybe two shows.  So I'm glad I got to do what I did with my 7 shows on 360, as that will probably never happen again.  My only hope is that as pissed as Larry got with the Vertigo ticket ordeal, that he will not stand for LN price gouging us.

 

You would've thought as much as Bono preaches about it, McGuinness would have kept the business local for Ireland.  But obviously it's more about the money.  :(

The control the band has had seems tied to McGuinness - but we can hope they will continue to have a major say in their future. I remember Larry stepping up and getting involved with the Vertigo ticket mess. Can't imagine them totally changing their involvement and relationship with fans.

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surrenders said: "Corporations rule nations and now artists." Well, at least U2 is in artistic control & have the power of their position. Not all musicians are so lucky, of course:

 

Check it out man, I LOVE this letter! One musician takes a stand against an industry's abuse of musicians:

 

http://www.digitalmusicnews.com/permalink/2013/11/06/whitey

That is true Alma, U2 is in artistic control and power.  Very few musicians have that and most will never have that kind of power due to how the music industry is today.  As fans, it's really just about the music, do you like it or not.  Most bands make their money now with touring so all that matters to fans are ticket prices.  The business end of music shouldn't really matter to fans unless it impacts the music itself and ticket prices.  With this it just looks so "Corporate" and about big money.

 

I love that letter by NJ White also!

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