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They're scalpers.

The dirty little industry secret, which isn't really a secret anymore, is that there are tons of tickets which the general public will have no opportunity to purchase.  For example, most of these venues are home to one or more sports teams.  Anyone who has season tickets to one or more of those teams will often get a chance, directly from their season ticket plan, to purchase concert tickets for those same seats they have their sporting tickets for, at face value.  These tickets are often not subject to the rules and restrictions of the general onsale, so they're usually not forced to be paperless or will-call only, and they often are sold to the season ticket holder before the general onsale or even the presales.  (This way, if the season ticket holder doesn't purchase them, they can be released in the general sale.) 

I'm sure companies like Vivid either own season tickets to different sporting events directly, or have informal partnerships with people who do.  So, if "New York Rangers Season Ticket Holder Jack Smith" has season tickets for Section 101, row 7 for instance, he knows he's going to be offered Section 101 Row 7 for U2, and can make plans to sell those tickets immediately.

Should that be allowed?  In my opinion, no, but no one has ever shown even the slightest bit of enthusiasm for doing something about it.

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