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dwenn

For comparison the Taylor Swift Verified Pre Sale Experience

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Hello all - for perspective I got two GAs to Uniondale via the Experience group pre-sale.  Then I did get a code for the regular sale and the best I could do was upper level at b stage end in Newark.  U2 veteran 1st show was 1987.  I have done a number of verified fan sales over the last year.  The first one was for Ed Sheeran in the spring.  Point of context,  I like Ed pretty good, but also have a 14 year old daughter and he is pretty much what U2 was to me at 14 so to be able to give her that concert experience is something I have great perspective on.  Got a code and got lower lever seats in Brooklyn.  about half way back, there was no GA floor.  Given the insane demand for his tickets I took that as a win.  Then I registered for Bruce on Broadway.  Got an email saying I would not be getting a code for tickets.  Interestingly, he just extended his run and I got another email saying I was already registered and to look for a code in late December.  Then Ed Sheeran  announced his 2018 dates and I got a verified code and managed to get floor seats in the 15th row, so another win. (Another point of context I just took best available which was top price level of $120 not $390 like our boys).  

But now to Taylor Swift, again primarily for the kid, but she does put on a great show.  You had to register as a verified fan.  Like U2 you had to confirm your TM account and phone number and email.  Then you  are entered into a portal where you earn your place in line.  Instead of getting the CD for free with ticket purchase, this method gives you a big boost in your line position if you buy the album.  This seems like an entirely fair way to determine a fan.  There is no doubt that a scalper would spend $20 on a CD package to get tickets to then mark up.  But it does take actual work of getting the CD, physically getting the code out of it and adding it to your account in the portal.  You also get "boosts" for following her on social media and watching her videos and if you buy any other of her merchandise.  Again this is all stuff that a typical U2 fan would also do.

Then about a month into the process when she announced the actual dates we got an email to go to the portal and when there you had to answer some questions.  Which show did you want to go to?  How many tickets do you want?  if you can't go to the you preferred date, what other shows would you be interested in going to? Would you want VIP tickets? And lastly how much will you pay for tickets?  For this there was a sliding scale that ranged from $50 to $350.

Then this week the fighting for your spot in line was frozen and we got an email saying we would get another email this Saturday December 2nd which would give you a code and be good for one of the following days to get tickets:

Date Ticket Selection
Tue 12/5 The Best - Access to the greatest variety in the venue
Wed 12/6 Excellent - All price levels likely to have seats available
Thu 12/7 Good/Fair - Varied selection throughout most of the venue; may only have single seats in high-demand sections
Fri 12/8

Limited - Some selection in the upper and middle bowl; high-demand areas such as the floor may be sold out

 

The website had a graphic with another scale all along ranking your spot from "Poor" ( i think maybe another term) up to "Priority"  with a purchase and watching some of the content we were always pretty high but not at the top or anything.  So I don't have my date or even tickets yet but it has certainly been an interesting process that I could see scalpers being less interested in jumping through all the hoops.  The other thing that was interesting was right after they closed the registration she added dates in some cities but not all of them.  I take this to mean they have a great idea on how many people are going to buy and where based on the registration.  And last point, the next day I did get a venue pre-sale registration email from metLife Stadium saying the stuff we are used to "this does not mean you will get a code"

So would something like this work for U2?  Would U2 fans do it?  She doesn't have a 30 year plus fan club base so that is a different factor, but I would be curious who would want to go through this for tickets?

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I think the vast majority of U2 fans(myself included) wouldn't bother. It's beyond ridiculous - they might as well just put every seat in every stadium up for auction and get it over with. 

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I also signed up , basically just to see what the system was like

Did very few activities , just watched a couple of videos and I'm currently about half-way between "Waitlist" (not "Poor") and "Priority"

No e-mail with info about which days are better for ticket selection

Also , guess which website already has hundreds of tickets for resale :angry:

 

Edited by LdeC
fixed 2 typos

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I guess I should also amend the question to would you go through this style or go through what we just went through?

And indeed interesting on Stub Hub for Taylor.  Those tickets would seem to be NFL season ticket holders who typically get the option to buy for their seat for shows, who knows but very curious that no floor seats are available for resale as those are not "seats" any season ticket holder would have.

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With regards to Taylor Swift, she currently has tickets going on sale for Wembley stadium in London. 

There have been about half a dozen pre sales over the last few days with general sale tomorrow. 

Like with the u2 gigs they have tried pushing high priced tickets all the way to nose bleed. Also have tried selling premium packages for the impatient / wealthy fan.

In some presales it has been obvious to see certain blocks available and that they have been releasing blocks from the back first. 

This is of course counter intuitive for fans although beneficial for the ticketing companies.

The ticketmaster website is incredibly glitchy and the interface appears to change from one hour to the next and one presale to another. 

Really not a fan of the fluid price and the fluid ticket availability. 

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The Taylor Swift system makes more sense for her given her fanbase. I can see younger fans already very heavily involved in social media being more willing to perform social media tasks then an older fan base.

As for presale strategies Muse used to force you to get will call tickets in their fan club presale. That way you don't get your ticket until the day of the show and you need to pick it up in person with ID. I'm sure some fans still wouldn't like it as it makes it hard to gift tickets and leaves you in a tough spot if something comes up and you can't make the show, but does seem to be something harder for scalpers to circumvent. 

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23 hours ago, kaber said:

 

The ticketmaster website is incredibly glitchy and the interface appears to change from one hour to the next and one presale to another

I think this is intentional (but frustrating). Kind of puts everyone on the same level once you get in...if you knew exactly where to click it would obviously put you at an advantage.

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7 hours ago, ruffian114 said:

 

As for presale strategies Muse used to force you to get will call tickets in their fan club presale. That way you don't get your ticket until the day of the show and you need to pick it up in person with ID. I'm sure some fans still wouldn't like it as it makes it hard to gift tickets and leaves you in a tough spot if something comes up and you can't make the show, but does seem to be something harder for scalpers to circumvent. 

Great idea. If you are unable to go, no refund, it's a risk you take in purchasing from the fan club presale.

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Who is Taylor Swift? Is he an up and coming musician? 

From now on, i have decided to scalp mainly because all this anxiety ridden nonsense with presale just isn't worth it. It will make me begin to resent the band and their promoter deal and i don't want that.

 

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I'm not in favor of any ticketing system which requires people to engage in popularity contests for who's a bigger fan, which is what this system sounds like to me.  It's one thing to give priority to people who have purchased the album, but to have your chance of buying tickets being determined by what social media you use and how often you use it?  That seems like a nightmare.

To begin with, what if you don't have social media, or only use it to a limited extent and in privacy?  Some people don't have computer access or can't afford a smartphone; other people prefer not to use it; some people have jobs where the terms of their employment do not allow social media engagement.  I, personally, have very limited social media usage - I'm on facebook privately primarily as a method to communicate with friends and family that live in other cities, states and countries.  My posts aren't public.  I don't have Instagram, tried Twitter for two minutes a few years ago and didn't like it, I don't think I have it anymore.  And yet, I've been seeing U2 for over 20 years, and have purchased countless concert tickets, albums, singles, merchandise, etc.  I don't want a system where none of that matters, and the only thing that counts is that I've never twittered or instagrammed about U2.

I did buy tickets to Ed Sheeran through Verified Fan, and I though Sheeran's usage of that system made more sense than U2's.  The rules were different.  For the Ed Sheeran show:
-When buying tickets, you had to click to a provision where you agreed that you would not attempt to resell the tickets above face value, and that if you did try to do so, that Ticketmaster reserved the right to cancel your purchase
-When buying tickets, you also had to agree that Ticketmaster would not deliver them until three days before the concert
-Ticketmaster did not allow "fan-to-fan resale" (aka scalping) for those tickets purchased on Verified Fan.
-In the period between tickets going on sale and when tickets were delivered, Sheeran's management and Ticketmaster vetted all of the purchases.   Ticket purchases that matched listings on sites like Stubhub were canceled.  They took this very seriously; for an upcoming London show, over 10,000 ticket purchases by scalpers were canceled, and those seats were then made available to actual fans.
-In jurisdictions where it was legal to do so, Credit Card Entry was offered for the most prized seats, meaning that the purchaser of the ticket had to show up with both the credit card used to purchase and matching photo ID to enter the venue.  (Unfortunately Ticketmaster and the venues don't enforce the rules evenly, but if this system were properly implemented, it would instantly make scalping impossible.)

If the Sheeran system didn't work 100% perfectly (and it may have, as I didn't hear any complaints from his fans), it was at least obvious that an effort was being made, and that that effort was for the fans.  When I read about the Taylor Swift thing as described above, that doesn't sound like an effort being made for fans -- that sounds like the artist and the artist's management leveraging the fans to handle promotional responsibilities that used to be the responsibility of the artist. 

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