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I'm a Zootopian from way back when, subscribed in 2005..when the zoo was alive & kicking before Facebook & social media.. I remember when hurricane Katrina struck & we all felt helpless. I watched the Grammys & loved Edge's tshirt. I posted asking why the band didn't vocalize anything about the event . I was met with many negative responses. Most didn't understand that New Orleans was the birthplace of American music. I posted asking to purchase the tshirt then I posted: sell the tshirts & make the proceeds go towards Hurricane Katrina relief! Myself and another Zootopian sent emails to Gibson Guitar's marketing people & MusicRising was born from my post.

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