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U2's 'poor' releasing strategy


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As a U2-fan since the early 80's I'm very disappointed in U2's release strategy. What we get is what we've got: Releasing all different kind of colorvinyl is ripping of fans. In The AB deluxe sets another dvd for ZooTV and another Zooropa(with no further extras or improvement of quality)....   Of course there have been some great releases in the past, but they are rare (Joshua tree deluxe with Paris Concert) or The extra dvd for AB with great material, or the deluxe treatments of Boy, October, War UABLS and UF.  But the last years there is almost NOTHING.  Some vinyls for RSD, but I don't have a recordplayer (still buying the vinyls though).

 

There could finally could be: A deluxe treatment for RAttle and Hum with outtakes, a bluray version with material from the Love Town concerts, A ZooTv concert release (not a zooropa/zoomerang thing), The Pop deluxe version, with outtakes, bluray with A year in Pop, a blu ray version for Popmart Mexico, or better another recorded concert from Popmart, a collection of ATYCLB versions/bluray elevation tour/deluxe ATYCLB, The complete HTDAAB WITH mercy and u23d Bluray, The Rubin Sessions 2006, NLOTH with demos and or the first version of Songs Of Ascent, 

Then the much rumoured JT dvd/bluray or E&I dvd/bluray (with could be announced in the coming couple of weeks), with HBO documentary. Then for the fanclub subscribers there could be released a lot of livesongs/concerts and gift sent out in time

There is an awful lot of material on the shelves, but the unique releases are very rare in comparison to other bands/singers etc... (Springsteen, Depeche Mode,  Simple Minds, Prince, Bowie, Marillion(!) even REM releases more!)

I'm proud to be a U2 fan, but their release strategy sucks!

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  • 2 weeks later...
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Agreed. To me, the colored vinyl records have been the worst offenders, at least in the case of Pop and Zooropa. They should have been released concurrently with the standard black vinyl. Given how close the colored vinyl came out after the regular stuff, it was either poor planning or an outright money grab. I'll give U2 credit for the albums like TUF, HTDAAB, and NLOTH that had the colored editions released right out of the gate with the standard re-releases.

I long for proper deluxe versions of Rattle and Hum, Zooropa (I know AB20 kind of covered it, but I think there's more opportunity here), Pop, ATYCLB, and HTDAAB, but I think that the vinyl re-releases are okay at the moment. I just hope that once these are said and done, and with only five albums left that are missing colored vinyl releases, that some of those deluxe editions will follow soon afterward.

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Ive managed to stay away from the coloured vinyl somehow, instead I’ve hit the web exclusives in the shop heavy instead 😁. The UF boxset that came out awhile back should have had Dortmund 84 all nicely cleaned up in it. I’d like to see POP get the full treatment, even rework a few songs like they’ve always wanted to. 

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  • 3 weeks later...
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I would like to see the record store day releases issued digitally at some stage as I have no interest in vinyl so cannot access these songs. Maybe issue them on vinyl then 6months later issue them digitally, either commercially or as a member download?

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