It's $40 when Renewing (Re-Subbing).... If it lapses and you want to have a paid-membership again, it will cost you $50.
But what I'm saying, how can it have lapsed? I couldn't renew on 31/12 because U2.com didn't have their new offer ready in time! When did it lapse? The new offer has only just been announced? And shouldn't I be getting e-mails warning me that my subscription would lapse? The u2.com customer service is soo tiresome....