U2 + Social Media = Big Fat Zero in All About U2 Posted May 28, 2014 Allegra, I'll answer here because I've already said to you that I agree 100% in this situation. But I wasn't against you in the other thread about Mexico, I'm mad just like all fans. I was just trying to be realistic but I didn't like to see that too. Well, I'm not a big fan of Coldplay. I think their music is good only if you want to take a nap. However, I can't deny they're working better than U2. Not only Coldplay, there are thousands of bands that are very active in the social media and not only the 'young' artists, you can find Rolling Stone, Bruce Springsteen, etc. I think it should have a better connection between U2.com and their social media (twitter, facebook, instagram) because we know they're in the studio only due to interviews. I think I've never seen any 'official statement' from U2. But after so long, I can see fans are getting tired... we've been hearing about a new album for a long time. And what about 'the best weeks in studio since 1979' that Bono said? It's been so long and it seems they've changed the producers and they've been working in different places, Dublin, NY, London, LA now... How many albums they will release? They must have hundreds of songs right now. One problem I see is that: they don't talk to fans, the approach should be more personal (fans love to feel close to the band, even if it's the staff who's posting). Like I've already said to Malahide, it would be great if they did a making of or a diary during this time in studio. Not necessarily a big thing but only to show to fans what they're doing or even this 'relaxing moment' in Mexico (they can do that preserving their privacy, it's all about the way you do). U2 should be the first to delivery news to the fans. Maybe when the album wil be released things could be better... but I think they're wasting time while others artists are doing a great job. Bono was so worried about being 'relevant' but they forgot that nowadays it's a different world, it's not only about a good music... Internet has an important role as well marketing, etc. U2 need to be present again in our lives, they're so distant at this time.