The End Of U2 ? (Merged) in All About U2 Posted August 11, 2014 · Edited August 11, 2014 by febottini I just think it's a whole... this is part of the job. Sure their priority is music but once and awhile it'd be good. Moreover they don't need to do it themselves, that's why they have a team/staff to work for them. Most of the social media are not updated by the artists but by their employees. Have you seen what Coldplay or more recently Foo Fighters did when they announced their albums? They all used a lot their social media and site and honestly that's why I think U2 should do it too. As a fan and professional, I don't think it's a silly thing... if they include the intense use of these tools in their new album's strategy, it'd be very good for them.