In regards to Merchandise and alcohol sales, due to this stage set-up, they were able to sell both on the GA floor, right behind Willie's bus. TIP:Every position on the floor provides a perfect concert experience, but if you want to kick it up a notch, stand next to Willie's bus. It is also the location for the VIP'. We effectively watched the show standing next to Gavin Friday, Mumford, and Eddy Vedder to same a sample few.